Search Engine Optimization
SEO is probably one of those words you saw the first time you looked into DIY marketing. And for many people, it’s enough to overwhelm them so that they stop the search then and there. The truth is, there is a lot that goes into marketing strategies, and it is something that takes a lot of time to learn. So unless you want to give up your business while trying to understand the tech world of marketing, you’re best to let an expert handle it for you. Our experience will get you better results and save you a lot of time and money. Here is a brief overview to understand what SEO is and why it is s important for your business.
Search Engine Ranking
These days, when people need a local service, they just pick up their smartphone and get instant results. Which is far more convenient and less time consuming than the old phonebook method. This way, a client can also see reviews of a company instantly and work out which one they want to work with. But generally, people only look at the top few results. If you are looking for a plumber, you aren’t going to be searching all the way through to the third page. You’re probably going to click on one of the first options that’s closest to what you searched for. This is exactly why your business needs to have a great search engine ranking so that you at least have your hat in the ring.
Keywords are what unlock the secret to great ranking pages. And making sure that you find the right keyword is the magical ingredient. To make sure that you get the perfect keyword is finding one that you can rank for that doesn’t have so much competition and is something that your target audience is likely to search for. Obviously, the more people who are using the same keywords, the harder it will be for your page to organically reach the top. This is why we do the keyword research for you to give your business the best opportunity to get onto that first page of a search engine.
To rank for a keyword, you’re going to need to make sure that it is sprinkled throughout the text on your website. And it needs to appear naturally in the flow of the text, as well as to not be overly used. This is where our team of talented copywriters come into play, perfectly weaving together words that work in the keywords you have selected for your business website. We make sure that your potential clients can easily find what they are looking for to stay on your page longer, and search engines favor your page.
The only way you will know if your website is well optimized and getting organic traffic through SEO is by tracking your activity. We can help your business get set up to see what is working and what isn’t. This allows us the ability to change things rather than not knowing if it is working or not.