Social Media Marketing
It’s probably no surprise to you the sheer number of people that are using social media on a daily basis. Often just killing time rather than doing anything productive with it. Even if you personally are not a social media user, we can almost guarantee that a large portion of your target audience is. This means that your business is wasting an opportunity if you are not utilizing the advertising ability on social media. We want to help you seize this opportunity to get your target audience exposure to your business and the products and services they need. Here we outline a few of the key elements we focus on to make your social media marketing campaigns a success.
One of the reasons that social media advertising is so fantastic, is because their platform already does a large part of the work. They make it easy to locate your target audience and show your ads only to them. Each of the social platforms wants to give its users the best experience, and that means showing them things that they are interested in. Which is exactly what we want as well. Your business wants to show only to the people that are likely to visit your webpage, so having social media platforms with similar goals makes reaching your target audience almost simple.Text
When it comes to the design of your ad, you want to make sure that it is a scroll stopper. It needs to stand out and be instantly recognizable as to what your business is offering. People have short attention spans these days, especially when scrolling on social media. So capturing their attention with a great graphic is one part of a brilliant ad design. And the second part is to keep them looking for more with engaging written content that encourages them to click through to your website.
Market research shows that you generally only have about a second or so to capture someone’s attention. And within that second, they will decide whether or not they are interested in knowing more about it or not. Now not everyone will be interested in learning more, but for the ones that are, we need to make it easy for them to do that. And with clickable links that take them exactly where they want to go, you can make sure that your client has a good user experience and is more likely to make a purchase or engage your services.
The most valuable asset you have in your business is your database. This is why it is so important to get potential clients to willingly offer you their personal details. We can help you do this by providing offers on your website if they subscribe to your business page. The last thing we want is for someone to forget about your business the moment they click off the page. But by keeping in contact, you can make sure that you reserve a small space in their mind.